Amsterdam, 26 March 2026 – Keurig Dr Pepper (KDP) and Suntory Beverage & Food Europe (SBFE) today announced the expansion of their longstanding strategic partnership in Europe, marking a new phase of growth for Dr Pepper and Canada Dry across 15 European countries. Building on more than 20 years of collaboration, the expanded partnership reflects a shared ambition to scale faster in Europe, with the objective of driving accelerated growth and market share gains. 

The partnership, which became effective in January 2026, aims for new heights in scope and scale, bringing together KDP’s iconic brands with SBFE's strong local footprint, execution capabilities and route-to-market expertise across Europe. Covering 15 markets, the collaboration has a dual focus: accelerating growth in established markets where Dr Pepper and Canada Dry are already present – such as France and Poland – and opening new markets where consumer demand, category dynamics and local tastes create strong potential for long-term growth, including Switzerland and Iberia. The expanded partnership includes commitments around marketing, distribution and access to innovation.

Scaling iconic brands across Europe
KDP’s brands are growing strongly in their home market, and Europe represents a significant growth opportunity as consumers increasingly seek unique flavour experiences, while zero-sugar options continue to drive category growth for those looking for balance without compromise. Dr Pepper and Canada Dry are well positioned to respond to this shift. 

With its iconic 23-flavour blend, Dr Pepper offers a one-of-a-kind taste that resonates with consumers looking for originality and self-expression, particularly among younger adults. Canada Dry, with its unmistakable ginger character, answers a growing appetite for refreshing yet comforting flavours that elevate everyday moments.

From strong foundations to broader European ambitions
SBFE is already a key player in Europe’s carbonated soft drinks market, with well-known brands such as Schweppes and Orangina. The expanded partnership with KDP strengthens SBFE's portfolio further, reinforcing its ability to respond to increasingly diverse consumer expectations.

Innovation with impact
KDP has been a leader in what consumers want most, with category-leading innovation launches and more than 40 zero-sugar offerings in its portfolio. In Europe, flavour and zero‑sugar are key growth drivers in the carbonated soft drinks (CSD) market, with more than a quarter of CSD volumes already zero‑sugar and continuing to grow steadily. Within zero‑sugar CSDs, flavoured variants account for 26.1% , highlighting consumers’ appetite for taste without compromise.

The extended partnership is built to deliver on these trends. From January 2026, the portfolio will expand with Dr Pepper Regular, Zero and Cherry, alongside bold new creations from Canada Dry. 
 
Together, KDP and SBFE are entering a new chapter in Europe – scaling established brands, expanding into new markets and shaping the future of carbonated soft drinks through flavour, choice and consumer-led growth.

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About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $16 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee.  Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Green Mountain Coffee Roasters®, Clamato®, The Original Donut Shop® and Core Hydration®.  Driven by a purpose to Drink Well. Do Good., our 30,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.

About Suntory Beverage & Food Europe
Suntory Beverage & Food Europe (SBFE) was established in 2014 and is a regional division of the Japan-based Suntory Group, one of the leading global drinks companies. We’re proud to be part of a family-owned business with its inspiring 120-year heritage and we are guided by Shinjiro Torii’s founding spirit. SBFE is made up of 3,600 passionate people who manufacture, market and sell our iconic brands including Schweppes*, Orangina, Lucozade, Ribena, La Casera, Oasis* and Pulco with a commitment to producing great-tasting, healthier drinks. Through all of its corporate pursuits, Suntory seeks to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. 
*Owned and commercialized within SBFE respective territories.