For the first time, Lucozade Zero is now available in a 330ml can format to give health conscious consumers even greater choice.

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The can comes in two delicious flavours; Lucozade Zero Tropical (a Zero flavour exclusive) and Lucozade Zero Pink Lemonade and taps into the continued growth in popularity of cans brought about by new at-home drinking occasions.

Introducing Lucozade Zero Tropical and Lucozade Zero Pink Lemonade in a 330ml can format makes total sense and offers retailers a real opportunity to bring new shoppers into the Zero brand.

With sales of 330ml cans growing by 17%, sales of low and no sugar drinks rising year-on-year, and a clear desire from shoppers for new flavours – one in three shoppers would buy more Lucozade Zero if a new flavour was available – this new 330ml can range is the perfect launch for this time.

Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I

The launch will be supported by a comprehensive marketing campaign including outdoor advertising, PR, digital and social media advertising, which will go live this summer.