Lucozade Sport has signed a multi-year deal to become the official sports drinks and hydration partner of the England Women’s and Men’s Senior Football Teams – marking the brand’s first official move into women’s football.
The partnership aims to raise the profile of women’s football ahead of the FIFA Women’s World Cup 2019 and inspire a generation of women to get moving as part of Lucozade Sport’s “Made To Move” mantra.
Lucozade Sport has huge footballing heritage so it feels like a big moment to know that the Lionesses will be joining that history. Having such as iconic brand supporting women’s football is proof of just how popular the sport has become.
Published Date: 27/02/2026
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