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Ribena, one of the UK’s favourite juice drink brands, will be bringing families together and helping retailers to drive sales this year through an updated promotion with Hasbro, the world’s number one* face-to-face gaming company.

Running until the end of May, the on-pack promotion will offer shoppers the chance to win one of 10,000 limited-edition Ribena Mini Monopoly boards, as well as thousands of other prizes across Hasbro’s classic games.

For a chance to win, shoppers simply purchase any promotional pack - including 2L Ribena Sparkling Blackcurrant, 1.5L, 850ml or 600ml Ribena Squash in Blackcurrant and Blackcurrant No Added Sugar or 850ml Ribena Squash in Strawberry - and scan the QR code on the label of the bottle to enter. Shoppers can then play to win using our bespoke AR experience with their mobile phone, rolling the dice to reveal their prize.

Following the success of last year’s promotion, we’re thrilled to be partnering with Hasbro and its iconic gaming brands again this year to bring Ribena drinkers an even bigger and better promotion. The in-home drinking occasion is still hugely popular with shoppers so this partnership between Ribena and Hasbro is the perfect match in helping consumers liven up an evening in! Hasbro’s playful nature and range of products makes it a fantastic fit with our much-loved Ribena brand and together they make for a really eye-catching promotion in store, with a striking on-pack promotion to capture shoppers’ attention in store.

Charlotte Flook, Head of Ribena at Suntory Beverage & Food GB&I

*The NPD Group, Retail Tracking Service, G9