Published Date: 30/09/2026
Lucozade adds a Sherbet Twist with new zero sugar flavour
Suntory Beverage & Food GB&I builds on strong Lucozade Energy performance with further flavour and format innovation for retailers
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World Heavyweight Boxing Champ Anthony Joshua has collaborated with Lucozade Sport to launch ‘Fruit Punch’, the new apple and raspberry flavoured sports drink.
Complete with its distinctive gold cap, reflecting Joshua’s Olympic, Commonwealth and British championships, Fruit Punch will be the undefeated fighter’s drink of choice as AJ aims to become the undisputed champion of the Heavyweight division.
The new drink contains carbohydrates and electrolytes to enhance hydration and help maintain performance during endurance exercise.
Working together with Lucozade Sport on Fruit Punch has been a fantastic experience, I have learnt so much and I’m glad to have been able to put my name to something so delicious!
It combines two of my favourite flavours to make a refreshing drink but maintains Lucozade Sport’s winning formula – hopefully boxing and fitness fans out there will like the new drink as much as I do.
Published Date: 30/09/2026
Suntory Beverage & Food GB&I builds on strong Lucozade Energy performance with further flavour and format innovation for retailers
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Published Date: 24/09/2026
SBF GB&I’s Together for Good Community Fund is already helping local projects make a positive impact.
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Published Date: 05/08/2026
£57.5 million of investment in supply chain projects as the factory reaches it eighth decade
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