Schweppes Redefines the Art of Savoring with a Groundbreaking Cinematic Journey to Mars. The ultimate fusion of science fiction, iconic storytelling, and the art of savoring.

In March 2025, Schweppes, the iconic brand known for its famous campaigns, opens a new era for its brand platform “Take your time”. Suntory Beverage & Food and TBWA\Paris challenge the conventions of advertising with an audacious new campaign that takes Schweppes to uncharted territory, literally. In a world fueled by a culture of urgency, fast-paced energy, and FOMO-driven messaging, Schweppes dares to go against the current. Instead of accelerating, it invites us to stop, sip, and savor the instant — just like you savor a Schweppes. 

Jonathan Serog, Managing Director TBWA\ Paris, stated:

Rather than involving a celebrity in our campaign, we revived the iconic essence of the brand with a dreamlike and cinematic universe, driven by a legendary song, the one that was aired by the BBC to accompany the Apollo 11 mission.

Set in a near future, the campaign follows Ava, a pioneering astronaut on a history-making mission to Mars. As the world holds its breath, anticipating her first step on the red planet, Ava chooses instead to pause—opening a Schweppes, leaning back, and fully embracing the magnitude of the moment. A deliberate act of defiance against expectations, her gesture becomes a powerful statement: true moments of significance deserve to be savored. 

 We follow the astronaut in her adventures on Mars, throughout an entire saga of dedicated films for Schweppes Agrumes, Ginger Beer* and Indian Tonic. We see her meeting the local civilization and their first discoveries of what Schweppes has to offer: flavors like never tasted before. 

Jonathan Serog added:

The saga is built like a mini-series, where each episode stems from a product truth. We savor the landing with Indian Tonic, the offering of a unique product with Schweppes Agrumes, and the warmth of an intimate moment with Ginger Beer.

Accompanying this cinematic odyssey is a majestic a cappella reinterpretation of David Bowie’s legendary Space Oddity. More than a nod to space exploration history, the song creates an emotional contrast between the vastness of space and the intimacy of a Schweppes moment. Just as Major Tom drifts weightlessly in the unknown, Ava floats above the Martian surface—choosing connection over spectacle, sensation over speed. 

 Directed by filmmaker Susanna White and produced by Ridley Scott Associates, the campaign embodies a visionary cinematic approach. Led by entertainment giants: Gladiator I & II DOP John Mathieson, Star Wars set designer Will Htay and costumes made by Oscar-winner Janty Yates (The Martian), every detail immerses viewers in a Mars that feels both awe-inspiring and tangible. 

Beyond storytelling, Schweppes pioneers’ innovation in production. The campaign is the first of its kind to be entirely filmed against a cutting-edge LED screen, creating a hyper-realistic Martian landscape to amplify the sense of immersion. Advanced rigging technology replicates zero-gravity movements, while groundbreaking special effects capture the mesmerizing dance of Schweppes' effervescent bubbles in low gravity. Each detail serves a singular purpose: making the act of savoring feel as extraordinary as setting foot on another planet.

Nicolas Poillot, Global Schweppes Marketing Manager, Schweppes International Limited, mentioned: 

Our strategy? Make Schweppes the most desirable brand in its category in the eyes of its target audience, adults over 35, through the message 'Take your time.' An inspiring tagline in an age where everything moves so fast, and consistent with our complex, intense, and bitter recipes… which are meant to be savored slowly. To embody this message, we chose a large-scale campaign that breaks the rules by going against the trend of increasingly short and rational advertising content, always with that very British sense of humor that is unique to Schweppes. In its execution, we were convinced early on that we had a strong creative idea. The proof? The final film is an almost exact replication of the first script proposed 9 months ago by TBWA\ Paris. And the result is clearly up to our expectations!

Schweppes has always been more than a drink—it’s a ritual, a moment, a choice. And now, it’s a declaration: even on Mars, the best moments in life are meant to be savored. 

*Ginger beer = non-alcoholic drink